Comparison of Intention to Transact Use E-Commerce Reviewed from Perceived Usefulness, Perceived Ease of Use, Perceived Risk and Attitute Toward Use (Survey of Students in Jember)

Abstract

This study aims to examine the influence of perceived usefulness, perceived ease of use, perceived risk and attitude toward use on intention to transact on 5 ecommerce models. This research is a descriptive and comparative study with 350 research samples consisting of 70 samples in each e-commerce model obtained from students in Jember who are experienced in using e-commerce. The data analysis method used is Partial Least Square (PLS). The results showed that: (a) perceived usefulness has an influence on attitude toward use in all e-commerce models, (b) perceived ease of use has an influence on attitude toward use on 4 e-commerce models and has no influence on 1 e-commerce model, (c) perceived usefulness has an influence on intention to transact on 4 e-commerce models and has no influence on 1 e-commerce model, (d) perceived risk has an influence on intention to transact on 1 ecommerce model and has no influence on 4 models e-commerce, (e) the attitude toward use has an influence on intention to transact in 4 e-commerce models and has no influence in 1 e-commerce model.