| dc.description.abstract | This research was intended to identify the factors that influence consumer purchase
in on-line shop 4 Fashion Lovers Surabaya, and the correlation between factors that
influence consumer purchase decisions. The research used nonprobability sampling
with purposive sampling technique. Involving 100 respondents as samples, with
criteria: consumers who gave testimony on the homepage of on-line shop 4 Fashion
Lovers and already bought the product between March and July, 2014. The data were
processed using Factor Analysis and A Single Equation Path Model. The results
showed that the superiority of company, promotion, product quality, and product
prices influence consumer purchase decisions in on-line store 4 Fashion Lovers
Surabaya. The correlation between factors that influence consumer purchase
decisions based on the classification, is as follows: (1) very strong correlation
occured between promotion with product prices, (2) there was not strong correlation
between the factors that influence the purchase decisions of consumers, (3) fair
correlation occured between the superiority of company with promotion and product
quality, between product quality and product prices, (4) very weak correlation
(considered no correlation) occured between the superiority of company with product
prices, between promotion with product quality | en_US |
