| dc.description.abstract | The research results showed that marketing mix applied had a goal to attract and
retain customers as well as to make a good image of PT. Carstensz Indonesia
Jember branch. The marketing mix performed consisted of 4Ps (product
price,place, and promotion), namely: products for sale varied and followed the
developing fashion, so that customers could choose in accordance with their
desire; the prices offered were still affordable to public because the offered prices
ranged from the cheapest to the most expensive; distribution every week from the
central factory located in Solo to the stores in the branches was through expedition
system based on the amount of goods delivered; the promotions performed
were through banner, brochures, discounts to card members. The research results
on the implementation of marketing mix at PT. Carstensz Indonesia Jember
branch showed that there were various types of outdoor equipment products and
the target market had a significant effect in the improvement of business existence
in doing marketing strategies at PT. Carstensz Indonesia Jember branch, so that
the business can grow and compete in expanding its target market | en_US |
