• Login
    View Item 
    •   Home
    • STUDENT RESEARCH ARTICLE (Artikel Penelitian Mahasiswa)
    • SRA-Agriculture And Agricultural Technology
    • View Item
    •   Home
    • STUDENT RESEARCH ARTICLE (Artikel Penelitian Mahasiswa)
    • SRA-Agriculture And Agricultural Technology
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    PENERAPAN STRATEGI BAURAN PEMASARAN PADA MEBEL UD. JATI

    Thumbnail
    View/Open
    Annisa Rofiul Ulum.pdf (150.2Kb)
    Date
    2015
    Author
    Annisa Rofiul Ulum
    Edy Wahyudi
    Agus Budihardjo
    Metadata
    Show full item record
    Abstract
    This research was intended to identify the implementation of marketing mix strategy on furniture by UD. Jati Indah. The research was conducted by descriptive approach with qualitative paradigm. The research informants were 4 people consisting of 2 people from the company and 2 people from the consumers by in-depth interviews. The analysis used was domain analysis and taxonomic analysis. Based on the research, UD Jati Indah implemented marketing mix strategy consisting of product strategy, pricing strategy and promotional strategy. Product strategy was made by emphasizing on the product quality and development in terms of shapes, types, carving variation in order to be its uniqueness and the provision of warranty for 2 years. Pricing strategy was applied by adjusting production costs, profits to be taken as well as marketing costs adjusted to the size, model, shape or design and degree of difficulty in the process of carving. Promotion strategy was carried out by using personal selling, sales promotion and advertising. Distribution strategy was held by direct distribution from the producer to the consumer without going through an intermediary.
    URI
    http://repository.unej.ac.id/handle/123456789/71548
    Collections
    • SRA-Agriculture And Agricultural Technology [332]

    UPT-Teknologi Informasi dan Komunikasi copyright © 2021  Perpustakaan Universitas Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    Repository Universitas Jember
    Repository Institut Pertanian Bogor
    Repository UIN Syarif Hidayatullah Jakarta
     

     

    Browse

    All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    UPT-Teknologi Informasi dan Komunikasi copyright © 2021  Perpustakaan Universitas Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    Repository Universitas Jember
    Repository Institut Pertanian Bogor
    Repository UIN Syarif Hidayatullah Jakarta