ANALISIS DISKRIMINAN DALAM MEMPREDIKSI LOYALITAS SISWA PADA LEMBAGA BIMBINGAN BELAJAR SAVEEND INDONESIA DI JEMBER

Abstract

Loyalty student tutoring agencies in the last five years should be re-examined because currently most widespread tutoring institutions that claim to be a solution to help students who have difficulty in learning at school. This study aims to analyze the differences in behaviour between students who are loyal and disloyal to the LBB Saveend Indonesia in Jember and to identify and evaluate variables that are able to distinguish between the behaviour of students who are loyal and disloyal to the LBB Saveend Indonesia in Jember by using descriptive analytical method and discriminant analysis method. The results of this study indicate that the variable process and pricing are able to distinguish between students who are loyal and disloyal to the LBB Saveend Indonesia in Jember.