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dc.contributor.authorABD. HANNAN
dc.date.accessioned2013-12-10T01:43:31Z
dc.date.available2013-12-10T01:43:31Z
dc.date.issued2013-12-10
dc.identifier.nimNIM070810201182
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/7018
dc.description.abstractThis study aims to describe how big the influence of variable tangible, responsiveness, reliability, assurance, empathy plays a role in creating customer satisfaction. Overall, customer satisfaction variables have a role in cultivating customer loyalty. In this study using path analysis method or the so-called path analysis using multiple linear regression approach. Reasons used path analysis is to facilitate researchers to determine and analyze the direct effect, indirect effect, and the total inter-related variables. Respondents who selected the respondents who shopped in Jember Togamas Bookstore. Data were processed and analyzed using SPSS Windows program assistance 14. Based on the research results can be concluded that all the variables of physical evidence, responsiveness, reliability, assurance, empathy affects customer satisfaction and customer loyalty will be the quality of services muddy togamas bookstore directly and proved significant.en_US
dc.language.isootheren_US
dc.relation.ispartofseries070810201182;
dc.subjectTangible, Responsiveness, Reliability, Assurance, Empathy, Customer Satisfaction, Customer Loyality.en_US
dc.titleANALISIS PENGARUH KUALITAS LAYANAN JASA TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA TOKO BUKU TOGAMAS JEMBERen_US
dc.typeOtheren_US


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