PENENTUAN STRATEGI PEMASARAN MENGGUNAKAN ANALISIS STRATEGIC POSITION AND ACTION EVALUATION (SPACE) MATRIX PADA PT INDOSAT TBK.

Abstract

The tittle of this research is “ Determining Marketing Strategy Using Strategic Position and Action Evaluation (SPACE) Matrix at PT Indosat Tbk. The purpose of this research is to determine a proper strategy to be applied by PT Indosat Tbk. There are theree companies taken as the samples of this research, they are: PT Indosat Tbk as internal reserach subject, PT Telkomsel Tbk and PT XL Axiata Tbk -the closest competitor of indosat-as external research subject. This research uses questionare and literary study as data collection method. There are four variables used. While the analysis method of this research is applying non linear secular parabolic trend with OLS (Ordinal Least Square).