Browsing STUDENT RESEARCH ARTICLE (Artikel Penelitian Mahasiswa) by Author "Adhi Nugroho, Wahyu"
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HUBUNGAN ANTARA KOMUNIKASI PEMASARAN TERPADU DENGAN ASOSIASI MEREK PADA KONSUMEN MINUMAN ISOTONIK POCARI SWEAT (STUDI PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS JEMBER)
Adhi Nugroho, Wahyu; Poerwanto; Sisbintari, Ika (UNEJ, 2013)Integrated marketing communication is applied to maximize the positive message and minimize the negative message of a brand, in purpose of creating and supporting a brand relationship. By this communication, integrated ...