A SEMIOTIC ANALYSIS OF HOUSING ADVERTISEMENTS IN SURYA DAILY NEWSPAPER

Abstract

This thesis is concerned with myth analysis contained in housing advertisements in SURYA daily newspaper. Messages are sent into readers’ thought through these myths. Myths unconsciously influence readers in making decisions and making choices. In the housing advertisements, myths are sent by determining the location of images, selecting color, adding ornaments (such as pictures of trees and cars) in an image, determining what sentence to display in an advertisement, resulting myths that unconsciously affect readers in buying a house. This thesis uses library research to find out the condition or the phenomenon in making housing advertisements. Qualitative data are used in this thesis to obtain the description of the myths established and the factors supporting it. A descriptive analysis is applied to analyze the collected data. The results of the research proved that mostly myth, which is developed in the advertisements, are houses in modern type and in luxury and friendly environment. However, myths are important to make people interested in buying a product.