HUBUNGAN PERSEPSI PERILAKU CARING PERAWAT DENGAN LOYALITAS PASIEN RAWAT INAP KELAS III RUMAH SAKIT PARU JEMBER

Abstract

Patient loyalty can affect the development of the hospital. Efforts to maintain patient loyalty can be done by controlling the various factors that can influence patient loyalty. Quality of service is one of the factors that influence patient loyalty. Quality service can be provided by increasing the nurses caring behaviors. This research was to determine the correlation between perceptions of nurses caring behavior with inpatients loyalty. This research used observational analytic method with cross sectional approach and the sample consisted of 47 respondents. Sampling technique used purposive sampling. Collecting data used questionnaire and analyzed using fisher’s exact test with 95% CI. Results showed that nurses caring behavior was perceived satisfying by 43 patients (91,5%) and 36 patients (76,6%) had an enough tendency to be loyal. Statistical analysis showed that the p value = 0,035 and α = 0,05 which means there is a significant correlation between perceptions of nurses caring behavior with loyalty of third class inpatients Jember Chest Hospital. Implementation of nurses caring behavior can increase inpatients loyalty to the Jember Chest Hospital services. This result can be used as basic to construct policies that support the application of nurses caring behavior to improve patient loyalty.