| dc.contributor.author | AGUS PURWATI NINGSIH | |
| dc.date.accessioned | 2013-12-05T01:27:35Z | |
| dc.date.available | 2013-12-05T01:27:35Z | |
| dc.date.issued | 2013-12-05 | |
| dc.identifier.nim | NIM050110101008 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/4302 | |
| dc.description.abstract | Advertisement is an announcement that is shown to the public to help selling a
product. Advertisement is a form of communication that bridges the communication
between the producer and the consumer. The massive circulation of electronic and
printed advertisements in society becomes an interesting thing. Concerning the case,
the purposes of this study are to analyze the characteristics and the purposes of the
words used on advertisements in Cosmopolitan magazine. This study was conducted
by using deskwork or library research method. While, descriptive method is used to
analyze the problems. The first result of this study shows that there are forty words of
particular meaning found in the advertisement sentences. Twenty three words are
categorized in denotative meaning. Meanwhile, seventeen words are categorized in
connotative meaning. The second result of this study shows that the purposes of
words used on those advertisements were to represent the target market or the image
of the advertised product. | en_US |
| dc.language.iso | other | en_US |
| dc.relation.ispartofseries | 050110101008; | |
| dc.subject | advertisement, meaning, word used. | en_US |
| dc.title | A STUDY ON THE LANGUAGE USED ON ADVERTISEMENTS IN COSMOPOLITAN MAGAZINE | en_US |
| dc.type | Other | en_US |
