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dc.contributor.authorSAPUTRA,Wahyu Adhe
dc.date.accessioned2014-01-27T00:58:22Z
dc.date.available2014-01-27T00:58:22Z
dc.date.issued2014-01-27
dc.identifier.nim050810291092
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/24740
dc.description.abstractP e n e li t i a n i n i b e r j udu l “ An a li s i s B r and L oy alt y P a da K a r t u S e l u l e r M e r e k As d i K a l a n ga n P e l a j a r S M A N 2 Ge n t e n Ka b upa t e n B a ny uw a n g i “ . P e n e li t i a n i ni b e r t u j ua n u n t uk m e n g a n a li s i s l o y a l i t a s m e r e k pa da ko n s u m e n k h u s us ny a pa d a pe l a j a r S M A N 2 G e n t e n g K a b up a t e n B a ny uwa n g i pe n gg un a ka r t u s e l u l e r m e r e k A s , h a l i n i d i m a ks udk a n u n t uk m e n ge t a h u i ukur a n k e t e r ka i t a n pe l a n gg a n ke pa da s e b ua h m e r e k y a n g m a m pu m e m be r i ka n ga m ba r a n t e n t a n g m u n gk i n t i da k n y a s e o r a n g pe l a n gga n b e r a li h ke m e r e k pr o duk l a i n , t e r ut a m a ji ka pa d a m e r e k t e r s e b ut d i da pa t i a da ny a pe r ub a h a n b a i k m e ny a n gkut t a r i f a t a u pun a t r i b ut y a n g l a i n. P e ne l i t i a n i n i m e r upa ka n pe n e li t i a n de s kr i pt i f da n m e t o de pe n gu m pu l a ny a m e n ggu na ka n i n f o r m a s i y a n g d i da pa t ka n be r a s a l da r i r e s po n de n de n ga n m e n ggu n a ka n ku e s i o n e r . R e s po n de n da l a m p e n e li t i a n i n i s e b a ny a k 60 o r a n g de n ga n m e n ggu na ka n t e hni k pu r pos iv e s ampling . Al a t a n a li s i s y a n g d i gu n a ka n a d a l a h a l a t a n a li s i s pe n gu ji a n i ns t r um e n y a i t u P e r s on P r oduc t M o me nt da n u ji r e l i a bil i t a s C r o nbac h alpha . M e to de a n a l i s i s da t a y a n g d i gu n a ka n a da l a h r a t a r a t a , s t a n da r de vi a s i , br and s w iching patt e r n matr i x , da n p i r a m i d a br and loyalty . Ha s il da r i pe r hi t u n ga n y a n g d i da pa t da r i ka r t u s e l u l e r m e r e k As , pa da t i n gka t li k ing the br and y a i t u s e b e s a r 68, 33% , s ati s f ied buy e r 50, 00% , habit ual buy e r 45, 00% s e da n gka n d i t i ngka t t e r e n da h s w it c he r s e be s a r 28, 33% da n c omm it ted buy e r s e b e s a r 46, 67% . Ha s i l pe n e li t i a n m e n u nj ukk a n b a h w a ka r a kt e r i s t i k ko n s u m e n ka r t u s e l u l e r m e r e k A s t e r ko n s e n t r a s i pa da t i n gka t li k ing the br and . Ha l i n i ka r t u s e l u l e r m e r e k A s m e n u nj ukka n t i n gka t l o y a li t a s m e r e k y a n g ku a t d i duku n g de n ga n j u ml a h c omm it ted buy e r l e bi h b e s a r da r i pa da j u m l a h s w it c he r .en_US
dc.language.isootheren_US
dc.relation.ispartofseries050810291092;
dc.subjectBRAND LOYALTYen_US
dc.titleAnalisis Brand Loyalty pada Kartu Seluler Merek As di Kalangan Pelajar SMAN 2 Genteng, Kabupaten Banyuwangien_US
dc.typeOtheren_US
dc.identifier.validatorTaufik 6 November


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