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IMPLEMENTASI BAURAN PROMOSI PADA USAHA CLOTHING JEMBER BANGET

Indah Arum Puspitasari; Sasongko; Didik Eko Julianto (UNEJ, 2015)

Penelitian ini ditujukan untuk mengidentifikasi implementasi bauran promosi pada usaha clothing Jember Banget. Jenis penelitian ini menggunakan tipe penelitian deskriptif dengan pendekatan kualitatif. Informan dalam ...

IMPLEMENTASI KOMUNIKASI PEMASAAN PADA JASA PEMBIAYAAN

Dita Dwi Anggreini; Sasongko; Yuslinda Dwi Handini (UNEJ, 2015)

This research aimed to identify the implementation of marketing communication in mortgage service at PT. Bank Tabungan Negara (Persero), Tbk Jember Branch. The research used descriptive research type with qualitative ...

INOVASI PRODUK PADA ROTI CERIA DI JEMBER

Yulia Rafelia Saputri; Sasongko; Didik Eko Julianto (UNEJ, 2015)

This research aimed to determine the product innovation at Roti Ceria Jember. This research was conducted by descriptive approach with qualitative paradigm. Informants in this research were 7 people consisting of 2 people ...

INOVASI PRODUK BERBASIS KREATIVITAS KAOS KHAS BANYUWANGI

Ika Ayu Rahmayanti; Edy Wahyudi; Sasongko (UNEJ, 2015)

This research aimed to describe creativity made in product innovation of exclusive t-shirts Banyuwangi at "Osing Deles" Company in Banyuwangi. The type of this research is descriptive with qualitative paradigm. The ...