Browsing SRA-Social And Politic by Author "Rachmady Saputra"
Now showing items 1-1 of 1
-
PENGARUH INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN
Rachmady Saputra, Sasongko, Agus Budiharjo; Rachmady Saputra; Sasongko, Agus Budiharjo (UNEJ, 2015)This research aimed to identify and analyze the effect of Product Innovation (X1) and Promotion (X2) to the purchase decision (Y) partially and simultaneously on Purchase decision at Distro Klanrock House Concept Store ...