Browsing UT-Faculty of Culture (Cultural Knowledge) by Subject "Four Selected Beauty"
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Colorism in Four Selected Beauty Product Advertisements: A Systemic Functional Multimodal Discourse Analysis
(2019-08-22)The aim of this research is to reveal the colorism presented through linguistic and visual elements on the advertisement. The analysis is based on SFMDA theory by O’Halloran (2008), enhanced by Generic Structure ...