Browsing UNDERGRADUATE THESES (Koleksi Skripsi Sarjana) by Author "ARIANTIWI, Sellynda"
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Pengaruh Electronic Word of Mouth (E-WoM) dan Discount Framing terhadap Minat Beli Produk Avoskin dengan Citra Merek sebagai Variabel Mediasi
ARIANTIWI, Sellynda (Fakultas Ekonomi dan Bisnis, 2024-04-03)Indonesia's skincare industry is experiencing rapid growth. Nevertheless, sales of Avoskin products decreased in some periods in 2023 as it competed with similar competitors from abroad and locally. This study aimed to ...