Pengaruh Literasi Keuangan Digital dan Pengetahuan Investasi Terhadap Keputusan Investasi di Pasar Modal (Studi Empiris pada Mahasiswa FEB Universitas Jember)

Abstract

This research aims to test and analyze the influence of digital financial literacy and investment knowledge on investment decisions in the capital market with an empirical study on students from the economics and business faculty at Jember University. This research uses a quantitative approach with a stratified random sampling method to determine the sample size. Data was collected through questionnaires and analyzed using SPSS version 26 software to test hypotheses through validity, reliability, classical assumptions, multiple linear regression. The results show that digital financial literacy has a positive effect on investment decisions. Investment knowledge also has a positive influence on investment decisions. This research has the implication that to improve investment decisions it is necessary to increase digital financial literacy followed by increasing good investment knowledge. This research shows that future research should be more specific regarding research subjects and use more representative sampling methods.