Analisis Struktur Naratif Iklan Bersambung Sirup Marjan Tahun 2022 dalam Membangun Adegan Dramatik

Abstract

Advertising is a medium for conveying information. In this contemporary era, humans always consume images from mass media. Television or other online media is one of the mass media that contains advertisements. To arouse the desire to consume a product, advertisers make advertisements as creative as possible, one of which is Marjan Syrup in 2022. This advertisement presents Dewi Sri as a figure who saves the village, this is where the dramatic scene occurs. The aim of this research is to determine the role of the narrative structure contained in the 2022 Syrup Marjan serial advertisement and the dramatic scenes constructed by the narrative structure based on the four dramatic elements in the 2022 Marjan Syrup serial advertisement. This research uses a qualitative approach with interpretive descriptive analysis. The results of this research show that the 2022 Marjan Syrup serial advertisement is a unique advertisement in terms of the story and the form of its broadcast period.