| dc.description.abstract | Language is a system of communication that takes an important role for
human life. By using language people can transfer and express their thought to make
a communication with others. Semiotics is the branch of linguistics which concerns
on the study of signs. The kinds of signs may refer to the signs that emerge in our
daily life. In this thesis, the usage of semiotic theory can be applied in the process of
making interpretation to intended meaning emerge on football club logo.
In this thesis the writer chooses the best top five clubs in the final table of
Indonesia Super League 2009-2010. The clubs are Arema Indonesia, Persipura Jaya
pura, Persiba Balikpapan, Persib Bandung, and Persija Jakarta. Moreover, the writer
applies Barthes’s theory to dismantle the meaning (denotative meaning, connotative
meaning and myth). Based on the result of the discussion, the writer concludes that
those logos bring numerous signs. Those signs are represented by its visual
expressions (images, words, colors, and shapes). Indonesia football club logos are not
only designed to give an identity of the club, but also show that the logos have a
relationship with the game of the club in a match. | en_US |
