Browsing by Subject "co-shopper"
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Co-Shopper and Price Moderation in the Influence of Tourist Ethnocentrism and Brand Images on Purchase Intention
(BISMA (Bisnis dan Manajemen), Volume 12 Issue 2, April 2020, 2020-04-01)Purchase intention provides a motivational effect that always recorded in the consumer mind and influential to their consumption behavior. The purpose of this study was to examine the role of co-shopper and price as ...