Browsing by Author "N. ARI SUBAGIO, N. Ari Subagio"
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Influence Of Brand Image, Price And Promotion On Consumer’s Buying Decision Of Fast Moving Consumer’s Goods With Culture As A Moderating Variable In Basmallah Retail Store In Indonesia
SUDARYANTO, Sudaryanto; N. ARI SUBAGIO, N. Ari Subagio; AWALIYAH, Intan Nurul; WULANDARI, Deasy; HANIM, Anifatul (INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 2019-03-10)This research aimed to investigate the behavior of consumers buying decision in modern moslem stores in Indonesia. The high and low context culture would be the intermediating factor on influencing the decision. With 100 ... -
Pengaruh Brand Image, Kualitas Layanan, Dan Harga Terhadap Loyalitas Melalui Kepuasan Konsumen Pada Jasa J&T Express Di Kabupaten Jember
WILUJENG, Alfin Rosita Galuh; SUDARYANTO, Sudaryanto; N. ARI SUBAGIO, N. Ari Subagio (Forum Manajemen Indonesia (FMI 9), 2017-11-10)Penelitian ini bertujuan untuk mengetahui pengaruh brand image, kualitas layanan, dan harga terhadap loyalitas melalui kepuasan konsumen pada jasa J&T Express di Kabupaten Jember. Jenis penelitian ini adalah explanatory ...