Browsing by Author "Diah Yulisetiarini"
Now showing items 1-5 of 5
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INTISARI MARKETING
Diah Yulisetiarini (2014-04-14)Suatu perusahaan yang ingin tumbuh dan berkembang dalam jangka waktu panjang, haruslah memiliki kemampuan untuk berinovasi di bidang marketing. Marketing kini berulang kali harus menjawab pertanyaan mendalam “Pemasaran ... -
KEPUTUSAN PEMBELIAN BERDASARKAN FAKTOR BUDAYA, FAKTOR SOSIAL, FAKTOR PRIBADI DAN FAKTOR PSIKOLOGIS PADA PRODUK PIZZA HUT JEMBER
Diah Yulisetiarini (2014-08-15)This study analyzes consumer purchasing decisions based on cultural factor , personal, social and psychological Pizza Hut Jember . Sample of consumers who consume pizza hut. Sampling technique in this study using purposive ... -
METODE RANTAI MARKOV PADA PERPINDAHAN PENGGUNAAN MEREK MINYAK GORENG TERHADAP PENGUNJUNG ROXY SQUARE JEMBER
Diah Yulisetiarini (2014-06-27)The research aims to identify the reasons people choose a particular brand of cooking oil , analyze the displacement use cooking oil brand to another brand , making cooking oil market projections. Research using survey ... -
PENGARUH INTERNAL PSIKOLOGIS TERHADAP KEPUTUSAN MEMBELI PELANGGAN ROTI DI CONATO BAKERY ROXY SQUARE JEMBER
Prayugo, Edo (2017-03-14)Faktor psikologis merupakan faktor internal konsumen yang memberikan dorongan mengenai tindakan apa yang seharusnya dilakukan oleh konsumen, termasuk dalam memutuskan membeli produk. Faktor psikologis akan memengaruhi motivasi ... -
The Relationship between Service Quality, Customer Satisfaction and Loyalty in Restaurant Business in East Java
Diah Yulisetiarini (2014-06-12)The aim of this research is to analyze the relationship between service quality and customer satisfaction as well as service quality and customer loyalty in restaurant business. The sampling technique utilized in this ...