Browsing by Author "DIAH, Yulisetiari"
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The Effect of Advertising, Sales Promotion, E-Word of Mouth and E-Trust on Customer Loyalty with Satisfaction as an Intervening Variable during Special Event Day Shopee
DIAH, Yulisetiari; CHURIN IN, Churin In; HANDRIYONO, Handriyono (IOSR Journal of Business and Management (IOSR-JBM), 2022-07-14)The Harbolnas event (Online Shopping Day) became an extraordinary success story because Harbolnas was able to generate 129 million average website visits per month from Indonesian buyers in particular, and around 6 million ...