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HUBUNGAN ANTARA KOMUNIKASI PEMASARAN TERPADU DENGAN ASOSIASI MEREK PADA KONSUMEN MINUMAN ISOTONIK POCARI SWEAT (STUDI PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS JEMBER)
(UNEJ, 2013)
Integrated marketing communication is applied to maximize the positive message and minimize the
negative message of a brand, in purpose of creating and supporting a brand relationship. By this
communication, integrated ...