Pengaruh Citra, Kualitas Layanan, dan Kepuasan Terhadap Loyalitas Pasien di Poliklinik Eksekutif Rumah Sakit Daerah dr. Soebandi Kabupaten Jember

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dc.contributor.author Nurullah
dc.contributor.author Andi Sularso
dc.contributor.author Imam Suroso
dc.date.accessioned 2014-05-12T18:47:46Z
dc.date.available 2014-05-12T18:47:46Z
dc.date.issued 2014-05-12
dc.identifier.issn 1412-5366
dc.identifier.uri http://repository.unej.ac.id/handle/123456789/57724
dc.description.abstract The study aimed to examine the effect of brand image of dr Soebandi executive polyclinic, service quality and satisfaction to patient loyalty. There were six hypotheses were tested with path analysis using partial least squares instrument. Data were collected using a questionnaire. The results showed that first, second, third, and five hypotheses were received. Brand image influenced service quality and patient satisfaction. Analysis of direct and indirect effects indicated that the quality of service and patient satisfaction were intervening variables in the relationship with the brand image of an executive polyclinic to patient loyalty. Another hypothesis were rejected. Service quality and satisfaction were an important mediator in the relationship between brand image and loyalty. These findings implied that the quality and satisfaction were intervening variables to patient loyalty. Brand image played an important role in changing service quality and patient satisfaction. It would lead to better patient loyalty are higher as well. en_US
dc.language.iso other en_US
dc.relation.ispartofseries Jurnal JEAM;Volume XII, No. 1, April 2013
dc.subject Brand Image, Service Quality, Satisfaction, Patient Loyality en_US
dc.title Pengaruh Citra, Kualitas Layanan, dan Kepuasan Terhadap Loyalitas Pasien di Poliklinik Eksekutif Rumah Sakit Daerah dr. Soebandi Kabupaten Jember en_US
dc.type Article en_US


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