| dc.description.abstract | The questionnaire results in 55% of students prefer complex design, 0% is
interested in simple design, 30% are interested in average design and 15% are
inconsistent. Then, the correlational calculation finds that the value of correlation
between shape and cover design is 0.650, while the correlation value between color
and cover design is 0.588. From those calculations, it can be concluded that the shape
becomes the visual signal that more correspond positively to book cover, because the
“r” value of shape is higher than the “r” value of color.
The results suggest that in order to create the likeness of students, the designers
of book need to pay more attention to the visual properties of English book cover
because the color and shape have big correlations to their likeness and may suggest
them to read. Hopefully, this study can show that the appearance of book cover is
important in attracting the students to the influences of visual signal in book cover
design, especially color and shape. Therefore, students also must be aware of the
influences of them. | en_US |
