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ANALISIS PENGARUH KREDIBILITAS ENDOSER DAN KREATIFITAS IKLAN TERHADAP EFEKTIFITAS IKLAN DAN LOYALITAS MEREK SEPEDA MOTOR YAMAHA YUPITER Z DI KOTA MALANG
(2013-06-25)
The study was conducted to 100 respondents who qualify by giving a questionnaire
to be completed, the results of path analysis showed that the credibility of the endorser of a positive influence advertising effectiveness, ...