Browsing Ekonomi by Author "Suroso, Imam"
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ANALISIS PENGARUH KREDIBILITAS ENDOSER DAN KREATIFITAS IKLAN TERHADAP EFEKTIFITAS IKLAN DAN LOYALITAS MEREK SEPEDA MOTOR YAMAHA YUPITER Z DI KOTA MALANG
Suroso, Imam (2013-06-25)The study was conducted to 100 respondents who qualify by giving a questionnaire to be completed, the results of path analysis showed that the credibility of the endorser of a positive influence advertising effectiveness, ... -
PENGARUH VARIABEL BAURAN PEMASARAN RITEL (RETAIL MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PADA MINIMARKET INDOMARET DI KOTA PROBOLINGGO
Suroso, Imam (2013-06-25)This study is a retail marketing case study on one large retailers in Indonesia. The study entitled Effect of Retail Marketing Mix Variables Against Purchase Decision and Customer Satisfaction In Minimarket Indomaret in ...