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THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING MARKETING COMMUNICATION EFFECT ON CUSTOMER LOYALTY
(2015-11-30)
This study aims to test the effect of a) marketing communication on customer satisfaction;
b) marketing communication on customer loyalty; c) customer satisfaction on customer
loyalty; and d) to identify the role of ...
Pengaruh Kualitas Layanan, Harga Dan Citra Merek Terhadap Kepuasan Dan Loyalitas Pelanggan POS Ekspres dI Kantor POS Bondowoso dan Situbondo
(Jurnal Ekonomi Akuntansi dan Manajemen, 2015-07-07)
The objectives of this study was to determine the effect of
service quality, price and brand image on Post Express customer
satisfaction and loyalty in Bondowoso and Situbondo Post Office,
using analytical methods ...