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Brand Equity As A Mediation On The Influence Of Marketing Communication On The Interest Of Prospective Students Choosing Private Universities In Besuki Raya Region
(International Management, 2018-11-26)
Brand Equity As A Mediation On The Influence Of Marketing Communication On The Interest Of Prospective Students Choosing Private Universities In Besuki Raya Region
The Role of Academic Branding Reputation In Mediating the Effects of Marketing Communication on Interest in Choosing Private Universities (PTS) In East Java
(PalArch’s Journal of Archaeology of Egypt/Egyptology, 2021-01-04)
The purpose of the study was conducted to examine and analyze the effect of marketing communication
consisting of advertising, sales promotion, personal selling, public relations, direct marketing and word of
mouth ...