Browsing LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah) by Author "DEFANI, Rizky Ramadyanti"
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Effect of Electronic Word of Mouth (E-wom), Brand Ambassador, and Price on Purchasing Interests in Products of Industrial Cosmetics among University Students During Pandemic Covid-19
SUDARYANTO, Sudaryanto; HANIM, Anifatul; DEFANI, Rizky Ramadyanti (International Journal of Innovative Science and Research Technology, 2022-11-01)This study aims to examine and analyse the effect of electronic word of mouth (eWOM), brand ambassadors, and prices on purchasing an interest in Industrial Cosmetic Indonesia during the COVID-19 pandemic. The population ...