Browsing LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah) by Author "AKBAR, Febri Sharenda"
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The Effect of Brand Image, Product Quality, and Price on Consumer Satisfaction on Eiger Products in East Java
YULISETIARINI, Diah; ENDHIARTO, Tatok; AKBAR, Febri Sharenda; WULANDARI, Deasy (Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 2022-05)The purpose of this study was to determine the effect of brand image, product quality, and price on consumer satisfaction with Eiger products. The population of this research is Eiger consumers in Jember. The sampling ...