Browsing LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah) by Author "AISYAH, Ratri Amelia"
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Consumer Decisions in Consuming Eco-Friendly Food Products During the COVID-19 Pandemic: Based on Green Marketing Mix Concept
HANDRIANA, Tanti; SETIAWAN, Rahmat; AISYAH, Ratri Amelia; SURYANINGSIH, Ika Barokah (Multicultural Education Journal, 2022-04-08)This study aims to analyze consumer decisions to consume green food during the COVID-19 pandemic based on the concept of a green marketing mix. This study uses a quantitative approach, data collected through online surveys. ...