Rakotoarisoa Mandaniaina Faniry, Edy Wahyudi, Yuslinda Dwi Handini; Rakotoarisoa Mandaniaina Faniry; Edy Wahyudi, Yuslinda Dwi Handini (UNEJ, 2015)
This research aimed to identify the implementation of service marketing mix by Aston Jember
Hotel & Conference Center. The research was conducted with descriptive approach with
qualitative paradigm. Data were collected ...