Browsing UT-Faculty of Social and Political Sciences by Subject "ONLINE CONSUMER REVIEW, ONLINE CONSUMER EXPERIENCE, CONSUMER PURCHASE DECISION"
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Pengaruh Online Consumer Review dan Online Consumer Experience oleh Beauty Vlogger Terhadap Keputusan Pembelian Konsumen
(Fakultas Ilmu Sosial dan Ilmu Politik, 2023-06-09)This study aims to determine the influence of online consumer reviews and online consumer experience by beauty vlogger on the consumer’s purchase decisions. This research is explanatory research using a quantitative ...