Browsing UT-Faculty of Social and Political Sciences by Subject "Brand Ambassador"
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Pengaruh Brand Ambassador dan Tagline Terhadap Keputusan Pembelian Pengguna Marketplace Shopee
(Fakultas ilmu sosial dan ilmu politik, 2023-06-08)The development of technology and information at this time creates a new lifestyle among the people. This study aims to determine the effect of brand ambassadors and the Shopee tagline on purchasing decisions for Shopee ...