Browsing UT-Faculty of Social and Political Sciences by Author "HARIYANTI"
Now showing items 1-1 of 1
-
Pengaruh Motivasi, Persepsi dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen pada Starbucks Coffee
HARIYANTI (Fakultas Ilmu Sosial dan Ilmu Politik, 2023-06-08)The purpose of this study was to determine and explain the effect of consumer motivation, consumer perceptions and consumer lifestyle on purchasing decisions at Starbucks Coffee. This study uses a quantitative approach. ...