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Pengaruh Motivasi, Persepsi dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen pada Starbucks Coffee
(Fakultas Ilmu Sosial dan Ilmu Politik, 2023-06-08)
The purpose of this study was to determine and explain the effect of consumer motivation, consumer perceptions and consumer lifestyle on purchasing decisions at Starbucks Coffee. This study uses a quantitative approach. ...