Browsing Fakultas Ekonomi by Subject "Perception, Marketing Mix"
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ANALISIS PERBANDINGAN PERSEPSI DAN SIKAP KONSUMEN TERHADAP MOTOR MATIC MEREK YAMAHA MIO DAN MEREK HONDA VARIO DI KOTA TUBAN (Jawa Timur)
(2014-04-15)the objectives of this study were to find out the consumers’ perceptions and attitudes toward two brands of automatic motorcycle products, namely Yamaha Mio and Honda Vario, and to identify the variables of marketing mix ...