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Is Cultural Background Moderating the Destination Personality and Self Image Congruity Relationship of Behavioral Intention?
(Journal of Applied Management (JAM), Volume 18 Number 2, June 2020, 2020-06-01)
Behavioral Intention is one way of keeping a destination to be
sustainable. Destination Personality is one crucial factor that influences Behavioral
Intention. The destination personality of a tourist attraction that is ...
Empirical Study of Temple Visitors in Indonesia: Mediation Role of Brand Engagement on the Relationship between Destination Brand Self-Congruence and Behavioral Intention
(INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS, 2022-10-01)
The purpose of this study is to prove the Mediation Role of Brand Engagement in the Relationship between
Destination Brand Self-Congruence and the Behavioral Intention to Visitors of Kwan Sing Bio Temple in Tuban ...