Browsing LSP-Jurnal Ilmiah Dosen by Subject "critical marketing responsiveness capabilities (CMRcap)"

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    • The Effect of Marketing Ability In Turbulence Environments In The Fast Food Industry 

      SANTOSO, Budi; SULARSO, Raden Andi; SUROSO, Imam; WULANDARI, Deasy; SUSANTO, Arnis Budi (GENERAL MANAGEMENT, 2024-01-01)
      This study describes the influence of marketing capabilities on Critical marketing responsiveness capabilities (CMRcap) and company performance in a turbulent environment in the fast food industry PT. Cipta various tastes ...