Browsing LSP-Jurnal Ilmiah Dosen by Subject "brand image"
Now showing items 1-11 of 11
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Brand Trust for Creating Brand Loyalty in Automotive Products
(International Journal of Management (IJM), 2020-06-02)Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the ... -
Co-Shopper and Price Moderation in the Influence of Tourist Ethnocentrism and Brand Images on Purchase Intention
(BISMA (Bisnis dan Manajemen), Volume 12 Issue 2, April 2020, 2020-04-01)Purchase intention provides a motivational effect that always recorded in the consumer mind and influential to their consumption behavior. The purpose of this study was to examine the role of co-shopper and price as ... -
The Effect of Brand Image, Product Quality, and Price on Consumer Satisfaction on Eiger Products in East Java
(Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 2022-05)The purpose of this study was to determine the effect of brand image, product quality, and price on consumer satisfaction with Eiger products. The population of this research is Eiger consumers in Jember. The sampling ... -
EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON SATISFACTION AND LOYALTY OF TIKI CUSTOMER IN JEMBER
(2017-01-23)This study purpose is to test the effect of service quality and brand image on satisfaction and loyalty of TIKI customer in Jember. -
Impact of Culture, Brand Image and Price on Buying Decisions: Evidence From East Java, Indonesia
(Innovative Marketing, 2021-03-01)The marketing strategy phenomenon improves significantly, narrowing from a general to a specific cultural ethnicity base and from variable to dimension analysis. This study examines the impact of culture, brand image and ... -
Impact of Service Quality, Price, and Brand on Loyalty with the mediation of Customer Satisfaction on Pos Ekspres in East Java
(2016-08-25)The study examines the effect of service quality, price, brand image on customer satisfaction. This study also investigates the effect of loyalty, customer satisfaction on customer loyalty. The population is the customers ... -
The Influence of Service Quality, Brand Image, and Store Atmosphere on Customer Loyalty through Customer Satisfaction at Indomaret Plus Jember
(Jurnal of Management Systems, 2021-04-01)This study aims to determine the influence of service quality, brand image, and store atmosphere on customer loyalty through customer satisfaction at Indomaret Plus Jember. The research sample consisted of 100 respondents ... -
Pemaknaan Brand Awarness Tas Elizabeth Sebagai Bentuk Identitas dan Komunikasi Gaya Hidup Sosial (Studi Kasus Mahasiswi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Jember)
(Jurnal Pendidikan Ekonomi: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi, dan Ilmu Sosial | Volume 14 Nomer 1 (2020), 2020-04-01)Kini penampilan menjadi faktor utama dalam menilai status sosial seseorang. Hal yang menyebabkan masyarakat lebih konsumtif karena mereka akan memperbarui penampilan menurut budaya populer dilingkungannya. Budaya populer ... -
Pengaruh Kualitas Layanan, Harga Dan Citra Merek Terhadap Kepuasan Dan Loyalitas Pelanggan POS Ekspres dI Kantor POS Bondowoso dan Situbondo
(Jurnal Ekonomi Akuntansi dan Manajemen, 2015-07-07)The objectives of this study was to determine the effect of service quality, price and brand image on Post Express customer satisfaction and loyalty in Bondowoso and Situbondo Post Office, using analytical methods ... -
Pengaruh Service Quality, Brand Image, Brand Equity, dan Corporate Rebranding Terhadap Kepuasan dan Loyalitas Pelanggan Transmart Indonesia
(Bisma: Jurnal Bisnis dan Manajemen, 2020-11-30)Studi ini menganalisis pengaruh kualitas layanan, brand image, brand equity, dan corporate rebranding terhadap kepuasan dan loyalitas pelanggan Transmart. Penelitian ini merupakan penelitian explanatory dengan sampel ... -
Perilaku Konsumen Produk Lipcream Wardah (Studi Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Jember Kampus Bondowoso)
(Jurnal Ekonomi Syariah, 2022-03-15)Women and cosmetics are inseparable, nowadays. This condition is also responded positively by cosmetic companies ranging from new product innovations to price promotions. The number of new products certainly has ...