Browsing LSP-Jurnal Ilmiah Dosen by Subject "Radio, loose spot, attributes, characteristics, duration, brand’s loyalty, motivation."
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PENGARUH ATRIBUT, SIFAT DAN WAKTU PADA SPOT IKLAN DIAPET TERHADAP MOTIVASI DAN LOYALITAS MEREK PADA PT. RADIO SURYA BOJONEGORO (2014-12-18)Advertising by radio broadcast is a kind of promotion strategy to get closer brands to their customer and for reach up sale power. Advertising production on media radio have special character which is different with ...