Browsing LSP-Jurnal Ilmiah Dosen by Subject "Brand Self-Congruence"
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Empirical Study of Temple Visitors in Indonesia: Mediation Role of Brand Engagement on the Relationship between Destination Brand Self-Congruence and Behavioral Intention
(INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS, 2022-10-01)The purpose of this study is to prove the Mediation Role of Brand Engagement in the Relationship between Destination Brand Self-Congruence and the Behavioral Intention to Visitors of Kwan Sing Bio Temple in Tuban ...