Browsing LSP-Jurnal Ilmiah Dosen by Subject "Ad Evaluation"
Now showing items 1-1 of 1
-
Effect of Endorsers on the Evaluation of Fast Moving Consumer Goods (FMCG) Advertising and Lux Soap Brand Loyalty in Communities in the Regional Area of Jember
(International Journal of Innovation, Creativity and Change, Volume 12, Issue 9, 2020, 2020-04-01)This study was conducted to determine the effect of endorsers on evaluating fast moving consumer goods (FMCG) advertisements and brand loyalty on lux soaps in the Jember region. The research method uses Structural ...