Browsing LSP-Jurnal Ilmiah Dosen by Author "Armanu Thoyib"
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Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable
Agung Yuniarinto; Armanu Thoyib; Solimun Solimun; Andi Sularso (2017-12-18)The study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimed to analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This ...