| dc.description.abstract | Marketing mix is the operation of hospitals which are specifically linked to the
behavior of the patient to perform service utilization. The objectives of these study
research was determine consumer behavior, especially outpatient implementation of
marketing mix in the on outpatient utilization decisions in Jember Klinik hospital by
using descriptive method. The results of the study showed that marketing mix is
developed by the hospital accordance with the objectices installation outpatient,
however hospitals need to pay attention to the product mix, price mix, and mix those
places. The patient's perceptions and attitudes toward the product, place, people or
employee and service processes also predisposing factor to facilitate in the decisionmaking
process of patients who use outpatient installation. Suggestions for the
hospital is set up practice for the patient to more freely choose the services that will
be vied, set the hospital payment system physician, especially for spescialist and
expand the parking area for the comfort and safety of patient. | en_US |
