Strategi Promosi Pariwisata Kreatif Jember Fashion Carnaval (JFC)

Abstract

The promotion strategy for Jember Fashion Carnaval (JFC) conducted by the Jember Regency Tourism and Culture Office as a tourist destination in East Java is to introduce the public and tourists. This was done because Jember was nicknamed the world-class Carnaval City which was interesting and qualified to be used as a creative tourism destination. This research is a qualitative research which aims to find out how the promotion strategy carried out by the Jember Regency Tourism and Culture Office in making Jember a Carnaval city. Data collection techniques were carried out by interviewing resource persons from the Jember Regency Tourism and Culture Office who had an important role in carrying out the promotion strategy. The authors also observed the field to find out how the process of creative tourism promotion strategy Jember Fashion Carnaval (JFC). The author also uses literature studies to better explain this research to make it clearer. From the results of the study, the Jember Regency Tourism and Culture Office conducted a promotion strategy in several ways. First, collaborate with electronic media, online and newspapers. Second, make booklets and leaflets and hold exhibitions. Third, cooperating with Garuda Indonesian Airways, Wings Air and International Airport and stations in Java Fourth, socialization to tourism players in East Java, especially Jember.