The Traditional Arts and Cultural Policy in Banyuwangi

Abstract

Gandrung Traditional Art in Banyuwangi is placed as a cultural event. Nowadays, it is decreasing, because it is only a place for the State (bureaucracy), religion and markets to fight. For this reason, it is necessary to revitalize traditional arts through increasing the innovation of traditional arts based on locality. This paper discusses how the revitalization and dynamics of the Gandrung tradition of art in the midst of socio-cultural changes in Banyuwangi. Analysis with cultural studies approaches, this paper produces an in-depth description and understanding of various social and cultural forces in relation to the traditional arts of Gandrung in Banyuwangi. The model of locality-based innovation as a cultural policy produced is expected to support the development of Gandrung traditional art in Banyuwangi. Socialization, promotion, and marketing as well as utilizing cultural activities that take place in Banyuwangi, are packaged in the Banyuwangi Festival Calendar as a form of revitalizing traditional arts.