BIAYA TRANSAKSI PADA PROSES PEMBELIAN BAHAN BAKU INDUSTRI BATIK DI KABUPATEN BANGKALAN

Abstract

This study aims to determine how many transaction costs that occur in the process of purchasing raw materials that affect components of transaction costs on businesses batik Bangkalan and determine the factors that influence the cost of transactions in the batik industry in Bangkalan. This study conducted at sub-district Bangkalan cape earth. The method of analysis used in this study is a quantitative analysis method. dependent variable in this study the independent variable (X1) by purchase, (X2) method of payment, (X3) the amount of purchase, (X4) distance, and (X5) frequency of purchase, and the dependent variable (Y) transaction costs. These results indicate variable by purchase, how to purchase, purchase frequency range and significant effect on transaction costs, while variable signikan number of purchases has no effect on transaction costs.